Two places parents quietly give up on your school

Neither of them is your building, your staff or your results. Both take an evening to put right, and neither costs a penny.

Straight to your inbox. No sales call — unsubscribe whenever you like.

Nobody ever tells you

A parent who tries to book a visit at nine at night, finds they have to email the school office and waits until Tuesday for a reply doesn’t send a complaint. A parent who clicks through to your Ofsted page, finds nothing there and quietly moves you down the list doesn’t mention it at the gate.

There’s no email, no feedback form, no awkward conversation. They just go somewhere else.

You find out in March, when the numbers come through. By then it’s a year too late to do anything about it.

Which is what makes these two worth an evening. An empty Reception place is worth about £5,115 a year to a school, and it doesn’t come back — that child is gone for seven years, not one.

So where are they?

We’ll tell you now, because a guide that won’t say what it’s about isn’t worth your email address.

The first

How a parent books a visit

Almost every school answers this with “contact the school office”. Parents look in the evening, when the office is shut. Most never come back.

The second

Your Ofsted review page

Google deleted school reviews in April 2025. The free official replacement already exists, sits on the page parents click, and is blank at most schools.

What the guide does is show you exactly how to check both in under a minute, and then how to fix each one. That’s the part that takes an evening.

What’s in the four pages

The two sixty-second checks, so you can see what a parent sees before you change anything.
What a school’s booking page actually needs — and the five things to tell whoever runs your website.
How to get ten Ofsted Parent View responses in one evening, including the bit almost no school knows about.
Why ten responses gets you a sentence you can put on your prospectus, your poster and every letter home.
Four more things to look at once both are done.

Four pages. Every link in it goes somewhere useful. Written to be printed and worked through, not skimmed.

Who’s telling you this

We’re a small studio that works with primary schools, and only primary schools. We’ve been running admissions campaigns since 2018, including for two neighbouring Lambeth primaries that compete with each other for the same families — and we’ve kept both of them viable.

We published exactly how, every step and every number, in our case study.

83%

more applications

53 → 97

applications in one cycle

~£1,000

of advertising spend

Send me the guide

Free, four pages, and both fixes cost nothing but an evening each.

We’d like to work with you one day — we’re not pretending otherwise. But the guide works whether or not you ever speak to us, and nobody will ring you.