Fill Your Class Funnel - we run it, you fill your classes
The complete admissions campaign we've been running for schools since 2018 — done entirely for you, from parent research to application day.
Done for you, start to finish
What an empty seat really costs
One unfilled Reception place costs your school thousands of pounds in per-pupil funding — not once, but every year that child would have been with you. Four empty seats in Reception, carried through a primary journey, is a six-figure hole in your budget. Set against that, an admissions campaign that fills the class pays for itself many times over — usually within the first year.
How the funnel works — six stages, we run all of them
We research what actually makes local parents choose a school: surveys of your current parents, what families say online, and what parents in your area search for. Your campaign is built on evidence, not guesswork.
We work with you to rewrite and build the website pages that persuade: admissions, wraparound care, how-to-apply guides that no other local school has.
We set up your visit system: bookable small-group tour dates from September to the application deadline, plus open days — every booking tracked, confirmed and reminded automatically.
We help you place posters in the places local parents actually go, and we run targeted local advertising on Facebook, Instagram and Google — aimed only at parents of the right-age children near your school.
Systems set up for reminder and follow-up emails so booked families turn up, visited families apply, and nobody forgets you before the deadline. Retargeting ads bring back the parents who looked but didn't book.
A deadline campaign in the final weeks that turns interest into applications — ideally first-choice applications.
The published proof
We don't ask you to take this on trust. In 2019 we published the entire campaign we ran for St Andrew's C of E Primary in Lambeth — every step, every ad, every number.
St Andrew's has remained a client ever since, and the same system has kept the numbers in their Reception classes viable — through thick and thin, Covid included. We've since run it for other Lambeth schools and beyond, including one of the hardest briefs in admissions: a junior school competing against all-through primaries.
"The success of this campaign far exceeded our expectations… They fixed our problem."
Jayne Mitchell, Headteacher, St Andrew's C of E Primary · Read the full case study →
What's included
Everything. Research, copywriting, page builds, the tour booking system, poster design and distribution plan, ad creative, ad management across Facebook/Instagram and Google, tracking, follow-up emails, the January deadline push, and a clear end-of-campaign report showing what drove your applications.
You'll need to do three things: give us access and information, host the tours brilliantly (we'll help you prepare), and enjoy telling people you're oversubscribed.
Investment
Ad budget is typically around £1,000, spent directly with the ad platforms — we take nothing from it.
If the campaign delivers even one extra pupil, the additional funding roughly covers the fee in the first year. Fill three or four extra places and the return is many times the cost — every year those children are with you.
Is your school right for this? We'll tell you straight. This works best for schools with a good local reputation (or a genuinely good story) and enough families in the catchment to reach. If your challenge is different — a tiny rural catchment, or a reputation issue that marketing can't fix — we'll say so before you spend a penny.
Talk to us about September.
Campaigns work best when they start early — research over the summer, live from September, through to the application deadline.
020 8830 7831 [email protected]