Developed during Covid · kept because it works
Let families walk your School – any time, from anywhere
A 3D virtual tour lets prospective parents step inside your school from their sofa: wander the corridors, look around every classroom, and get a real feel for the place — the same technology used to walk buyers through houses, now working for your admissions.
3D Virtual School Tours — Let Families Walk Your School Any Time | School Marketing Works
Go on — click and walk around. This is a real school tour, exactly as parents see it.
Where this came from
When Covid closed school gates to visitors, we needed a way for prospective parents to see inside the schools we work with — so we started 3D-mapping them. The pandemic ended; the tours stayed. It turns out plenty of families always needed a way to visit that didn’t involve a Tuesday morning — and every family wants to look again after the visit, with their child, at their own pace.
Who a virtual tour is really for
It’s not a replacement for real visits — it’s how more families end up booking one.
Working parents
Can’t make a 10am tour slot. Now they can look around properly at 9pm and book a visit already half-decided.
Families moving to the area
Choosing a school from another town — or another country — with no way to visit them all.
Children who need to prepare
Anxious children, and pupils with SEND, can walk the school many times before they ever step inside. Transition support and marketing in one.
The second look
After the real visit, parents re-walk the school with their child while filling in the application. You want to be the school they can revisit.
September starters
New Reception children explore their classroom all summer. First-day nerves, noticeably smaller.
Beyond admissions
Staff recruitment, hall and facility lettings, governors, contractors — everyone who asks “can I come and look round?”
The details do the persuading
A 3D tour isn’t a glossy brochure — it’s your actual school, exactly as it is on a good day. Children’s artwork on the walls. The reading corner. The lunch hall. How light the classrooms are. The things parents can’t get from photographs, and the things that make your school feel like itself.
That honesty is the point: parents trust what they can explore freely far more than what’s been selected for them.
How it works
1 · Plan
We agree what’s in and what’s out — which rooms, which routes, term-time displays looking their best.
2 · Scan
Our specialist maps your school in a single visit, outside school hours. No disruption, no children on camera.
3 · Review + publish
You check every inch before anything goes live. Then it embeds on your website, links from emails, and sits behind a QR code on your posters.
Safeguarding, handled properly. Tours are scanned outside school hours with no pupils or staff captured. Anything sensitive — name lists, photographs on displays, security details — is identified in your review and removed or blurred before publication. Nothing goes live until you’ve approved it.
Where it fits in your marketing. The tour is a booking-driver, not a visit-replacement: it sits on your website next to the “Book a Visit” button, so the family who’s just walked your corridors online is one click from standing in them for real. It’s another tool in the same system — website, photography, video, tours — all telling the same story.
Open your school doors, permanently.
One visit to scan, years of families walking through. Ask us for a live example and a quote.
020 8830 7831 [email protected] Illicit Media Ltd, trading as School Marketing Works · ICO ZB491903 Privacy · Terms