Make Your School Look Amazing & Fill Every Class
Expert digital marketing for UK primary schools, secondary schools and nurseries. Stunning websites, videos, photography - and proven systems to attract new students.
Filling school classes since 2018
Your school is brilliant.
Do local parents know?
Most half-empty schools aren't unpopular — they're invisible.
We're a small, experienced studio that makes sure local families see your school the way you do: with websites, film, photography, and an admissions system that fills classes.
A small shop, on purpose
We're not an agency with account managers and a sales team. We're the people who do the work — and we've been doing it for schools for the best part of a decade, as the schools arm of an established London marketing agency. You get senior people, straight answers, and work we're happy to put our name on.
Five ways we make sure parents know
Everything your primary school shows the outside world, built by people who do nothing else.
School Websites
The first visit parents make is online. We build fast, mobile-friendly WordPress sites designed around prospective parents, meeting every DfE requirement — with training so your office can run it themselves.
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Promotional Video
A professionally shot film that shows families the feel of your school — the thing no prospectus can capture. For your website, your open days and your advertising.
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School Photography
Natural, joyful photographs of your school, your pupils and your staff — the raw material every bit of your marketing is built from.
Learn more →
Local Reputation
Google deleted school reviews in 2025. We run your social media and your online reputation so what local families find — and say — is what you'd want them to.
Learn more →Fill Your Class Funnel
Where we're genuinely different. A complete, done-for-you admissions campaign — research, website pages, tour bookings, posters, targeted local advertising and follow-up — built for one outcome: applications.
We looked at every state primary in England
Because nobody had. We matched occupancy against how many rival primaries sit within two kilometres of each school — and found two completely different problems producing the same symptom.
of schools with no other primary within 2km are below 90% occupancy. Too few children locally.
where there are six to ten neighbouring primaries. The healthiest position on the chart.
where there are eleven or more. Not a shortage of children — a shortage of attention.
An isolated school and a crowded one both look under-filled on a spreadsheet. They need completely different answers, and telling them apart is the first thing we do.
Read the research →Falling rolls — our specialist subject
Fewer children are starting school each year, and nowhere is the squeeze harder than London: around 90 schools have closed or merged in five years, and every school is competing for a shrinking pool of families.
That's the scenario we've worked in since 2018. We look after two neighbouring Lambeth primaries that compete with each other for the same families — and across the best part of a decade we've kept both schools' numbers strong, with full Reception classes the norm rather than the exception.
We published exactly how we do it — every step, every ad, every number — in our case study.
more applications
applications in one cycle
ad spend, published case study
"The success of this campaign far exceeded our expectations. We couldn't let our falling school roll problem continue, so we put our faith in the plan they devised. They exceeded our expectations and fixed our problem."
Jayne Mitchell, Executive Headteacher, Christ Church Primary SW9, Lambeth
Eighteen guides. No sign-up, no sales call.
Everything we know about filling a primary school, written down. If you read the lot and do it yourself, that's a good outcome — and we'd rather you did that than nothing.
What an empty Reception place costs
£5,115 a year, and it doesn't stop when the year does.
The evidenceWhat parents actually choose your school for
282 parents were asked. Ofsted came seventh.
PracticalHow to run a school open event
Timing, children, current parents, and what decides whether families come back.
CurrentGoogle deleted your reviews. What now?
What a parent finds when they search your school — and the one thing worth doing about it.
Honest by design
We've helped many schools fix their marketing problem and fill their classes. We'll show you exactly what we've done for schools like yours, tell you straight whether we can help — and if your problem isn't one marketing can fix, we'll say so before you spend anything.
Make sure parents know.
Whether it's a website, a film, a photo library or a class that needs filling.